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What did we help with:
What did we help with:
E-commerce Scaling for Alpha
E-commerce Scaling for Alpha
Background
Alpha is a high-performance clothing brand created for men who do not compromise on quality, design, and functionality. With a growing webshop, they wanted to expand their market position and increase sales through a targeted digital strategy. To achieve this, they entered into a collaboration with Grow Your Ads to maximize their performance on Meta Ads.
Strategy & Execution
Our goal was to create a profitable and scalable strategy that could drive both revenue and brand awareness. We did this through three primary initiatives:
High-converting ad campaigns – We developed targeted Meta Ads that highlighted Alpha's unique materials, fit, and functionality to differentiate the brand in a competitive market.
Dynamic retargeting & retention strategy – We implemented advanced retargeting based on user behavior, ensuring that previous visitors were exposed to relevant products and converted to customers.
Ongoing scaling and optimization – Through data-driven A/B testing, we optimized ads, target audiences, and bidding strategies to maximize ROAS and ensure stable revenue growth.
Results
78 percent growth in revenue from Meta Ads
3.4 times return on ad spend (ROAS)
Increase in returning customers and brand engagement
With a performance-focused approach, Grow Your Ads has helped Alpha take their webshop to the next level and strengthen their position in the high-performance men's clothing market.
Baggrund
by Mens Room er en førende dansk e-commerce virksomhed, der specialiserer sig i eksklusive plejeprodukter til mænd. Med et nøje kurateret sortiment af high-end hår-, skæg- og hudplejeprodukter ønskede de at udvide deres markedsandel og vækste deres webshop gennem en målrettet digital strategi. For at opnå dette samarbejdede de med Grow Your Ads for at maksimere deres salg via Meta Ads.
Strategi & Eksekvering
For at sikre kontinuerlig vækst og en høj return on ad spend (ROAS) skabte vi en præcisionsbaseret Meta Ads-strategi med tre nøgleelementer:
Målrettede salgsannoncer – Vi udviklede konverteringsoptimerede annoncer, der fremhævede by Mens Rooms unikke produkter og differentierede dem fra konkurrenterne.
Dynamisk retargeting – Ved at udnytte Meta's algoritmer sikrede vi, at besøgende, der ikke købte ved første besøg, blev genaktiveret med personaliserede annoncer baseret på deres adfærd.
Skalering af e-commerce – Vi testede og optimerede løbende budstrategier, annonceformater og målgrupper for at sikre en stabil vækst i omsætningen uden at gå på kompromis med profitabiliteten.
Resultater
149% procent vækst i omsætning fra Meta Ads
5,4 gange return on ad spend (ROAS)
Øget brand awareness og loyalitet i målgruppen
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with our specialist.
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Contact
Phone: +45 31 79 74 26
Contact
Phone: +45 31 79 74 26